The Moment My Ginger Heart Skipped a Beat When Orange Amplifiers announced their collaboration with Ed Sheeran—the world’s most successful ginger troubadour—I felt a cosmic alignment. A ginger superstar teaming up with the most iconic orange gear on the planet? That’s not just synergy. That’s destiny. As an Orange dealer and a fellow redhead, I proudly posted on social media that I couldn’t wait to put the new Outlowd ES Series amps on our next order. I imagined the universe smiling back at...

“At the top of the list — no, it's not Led Zeppelin's 'Stairway to Heaven,' but Metallica's 'Master of Puppets,' followed by three other big riff classics.” Guitar Center CEO Gabe Dalporto recently shared a store‑leadership survey that produced a surprisingly consistent list of the riffs customers most often play in stores. The list leans hard into hard rock and grunge staples — riffs that are simple to learn, instantly recognizable, and therefore irresistible to players testing gear....

The Acoustic Revolution: 50 Years of Quiet, Practical Innovation When a CEO says, “guitars haven’t changed that much in the last 50 years,” he’s usually referring to silhouettes: the round soundhole, the dreadnought, and the classic slope-shoulder. This is the safe, photo-friendly shorthand that executives love. However, if you’ve spent years on the sales floor, in repair bays, or on stage—if you’ve watched players trade problems for solutions—you know the real revolution in acoustics has...